Managing Your Social, So You Don't Have To.
Providing organic content, social media management & social engagement services.
ABOUT
Powersport Media is best-known as the owners of Cycle News. Since it’s launch in 1966 Cycle News has been one the most well-known motorcycle publications in North America. Once a printed weekly newspaper-style motorcycle racing guide, today Cycle News is a weekly digital magazine and website.
Powersport Media, LLC was formed to purchase the assets of Cycle News in 2016. The principals of Powersport Media are Bryan Robb, Sean Finley and Jesse Ziegler. New for 2023 is our focus on launching & growing our Social Media Agency services – providing organic content, social media management & social engagement services.
Social Media. The Future. Now
70%
Pew Research reports 70% of US adults actively use social media daily.
54%
54% of consumers say their use of social media has grown over the past year.
33%
1/3 of shoppers say social media is the preferred method to learn about brands.
78%
78% of consumers are likely to buy from a brand after a positive experience on social media.
WHY US
[endemic]
Our professional & personal passions are related to outdoors, performance vehicles, motorsports & enthusiast lifestyle.
[measured]
We’re grounded to the measured results of Social Media. Content is ‘King’ – but results are what matter & will be our focus
[integrated]
Our three principals also run our sister company – Digital Throttle. Any paid media campaigns running through Digital Throttle will be also be seamlessly coordinated & integrated with your paid media efforts.
[no chaos]
We operate virtually 24/7 - producing a weekly 125+ page digital magazine, managing dozens of freelancers & company stakeholders. We apply the same planning, organization and daily management to your social efforts.
Sprout Social, the only social management software you'll ever need.
We use the top-rated platform to plan, mange, post & report your social media presence.
F E A T U R E S
How It Works
PLAN
We will always have a rolling 90-day strategic planning calendar for key events & ‘themes’.
ORGANIZE
You will have a login to SPROUT to proof, edit & approve all posts.
THE POST
Each Post is hand-crafted by our endemic content writers.
SCHEDULE
Each post will be scheduled to deliver on specific days. But we also select the optimal time of day based on your pages’ best historical engagement.
RESULTS
Deep-Dive each post for reach & engagement. Sort and rank for ‘top’ or ‘bottom’
MESSAGING
Responding to Social comments and questions is KEY to your business.
Sprout provides easy method to answer & engage.
Inbound
Monitoring the attitudes of your messages is critical.
COMPETITION
We will setup views & reports to monitor your key competitors
REPORTS
Responding to Social comments and questions is KEY to your business.
Sprout provides easy method to answer & engage.